Creating A Term Paper About Business Research Methods: 5 Great Ideas


A term paper about business research methods may be quite an interesting endeavor. For a future entrepreneur, this is a great chance to learn how to minimize mistakes in marketing strategies, get new customers and keep regular customers loyal, come up with original business ideas, assess trends and changes in the marketplace, check effectiveness of advertising, etc. In this academic work, you may not only analyze theoretical approaches towards business research, but apply any method in practice and see how workable and efficient it is.

To create a good term paper about business research methods, take the following steps:

  • Choose a specific topic.
  • To come up with a realistic topic, remember to narrow down the general subject of your assignment. Namely:

    • Pick an interesting method;
    • Make sure that it is manageable: you should not only have enough theoretical materials, but be able to check how workable it is.

  • Conduct research.
  • Refer to both primary and secondary sources. If you wish, test the method independently by checking how it works in real situations with real participants.

  • Outline and write your term paper.
  • Organize your work according to the assignment details. If you have any results of your independent research, be sure to represent them in the corresponding section.

The success of your project depends on what you will explore and how you will explore it. The following ideas will help you approach the subject of the business research methods in a variety of ways. Choose an idea that meets your needs the best and create a strong term paper on its basis.

  1. Theoretical analysis.
  2. Analyze theoretical premises of a particular method.

    • A role of case studies in improving the company marketing strategies.
    • Ethics and conducting business research.

  3. Empirical test.
  4. Test your hypothesis by means of experiment or observation.

    • Exploring advertising effectiveness using online focus groups.
    • Analyzing mistakes in a product design by means of a standard questionnaire.

  5. A critical review of the literature.
    • Analyze findings of other scientists in the niche.

    • New technologies to explore the market.
    • Looking for the most effective questionnaire design.

  6. Comparison and contrast.
  7. Compare two options.

    • Face to face questioning versus written questionnaire.
    • Standardized interview versus closed interview: looking for the best ways to measure the customer satisfaction.

  8. Answering a question.
  9. Ask a question and try to find the best answer.

    • How to find gaps in the service coverage? In search of the most effective solutions.
    • Do people remember advertisements of your company? Choosing the best test procedure.

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